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The Blue Goose officially took flight in December of 2006, but its journey started long before then.
The idea of putting a coffee house inside a bank was uncharted territory for banking, but after a visit with his son to the Coffee Museum in Leipzig, Germany, Bank President Frederick F. Schwertfeger incorporated the idea into his dream for Horicon Bank.
Schwertfeger eventually got the whole family invovled. Ruth Schwerfeger, Fred's wife, and his daughter Alex helped create the Coffee House's "Blue Goose Blend" roasted by Alterra Coffee. Alterra Coffee is a Milwaukee based business known for promoting strong local communities - a goal shared by Horicon Bank. They are also highly respected for selling fair-trade goods and organic coffee. The "Blue Goose Blend" created for the Coffee House combines the smooth flavored Papua New Guinea, the bold taste of Columbian, and the Guatemalan blend that has just a hint of chocolate flavoring.
And the dream Schwertfeger hatched began to grow.
The Blue Goose Coffee House has formed and grown its own client-base - beyond just Bank customers. Besides offering coffee, Italian sodas, smoothies, and baked goods, the Blue Goose's comfortable atmosphere and wireless internet access allow for a space for customers to relax and even work.
"We wanted to make the banking experience more enjoyable and customer-friendly," said Schwertfeger. "By putting our coffee house near three college campuses and making it open to the community, we have been able to accomplish that goal."
So migrate over to the Blue Goose Coffee House today! Your first cup of coffee is a part of a dream that has taken full flight at Horicon Bank. And check us out on Facebook for regular updates about the Blue Goose!