Episode 38
Join host Grace Bruins as she explores the power of AI for business with Nikki Lee from Genhead. In this episode, Nikki shares her journey from film to tech and highlights the transformative potential of AI in the business world.
We get to hear how Genhead’s innovative AI solutions can help small businesses thrive and maintain a personal touch in an increasingly digital world. Nikki also offers inspiring advice for business owners on the importance of moving forward and embracing new technologies without fear.
Nikki brings her unique perspective and practical strategies aimed at helping small businesses compete and succeed in a competitive market.
Highlights:
01:25 - AI lead generation, that's finding leads, bringing them into our CRM that we refer to as Gensuite, and then dripping them into highly personalized AI messaging so we can give that personal touch to that prospect at a capacity and rate that just---let's be real---no normal person can do. That is such an essential part to growing a business, especially in a world where paid media is just becoming increasingly more expensive and harder for smaller businesses to sort of get that skin in the game.
03:17 - By learning that myself, I saw all of the possibilities that AI could help and benefit my life, and I'm just so inspired to help bring that to business owners and also customers.
07:51 - AI can be a really great way to help you get to that place where you can hire a proper executive assistant that can then use those processes that we're helping put in place to make even their job better.
The Banking on Business podcast is aimed at helping entrepreneurs grow their businesses with practical strategies they can start using today. Hosted by Grace Bruins, Marketing Officer at Horicon Bank, each episode features an expert guest and explores ways to innovate the way you do business.