The fastest way to lose a client isn’t by doing bad work—it’s by failing to communicate well.
Strong client relationships are built on clear expectations and consistent communication. It all starts with the discovery call, where you should learn what motivates your client, what’s holding them back, and how they define success. This sets the tone for everything that follows.
Next, always use a contract. Every. Single. Time. A contract defines what’s included, what’s not, and when deliverables are due. It bridges the gap between what the client hopes for and what you’ve agreed to deliver.
Once the work begins, stick to your deadlines and communicate regularly. If something’s unclear, ask. If a client goes quiet, don’t ignore it—reach out and re-engage.
In short: mind the gap between expectations and delivery. Set clear terms, stay in touch, and your client relationships will thrive.