With many businesses temporarily being disrupted, email marketing is essential for letting people know you are still open for business. Industry research shows that almost three quarters of consumers prefer to hear from businesses by email versus social media platforms.
With that in mind, here’s five tips on using email marketing to boost revenue.
1. Communicate regularly
Your customers may be hunkering down, but that doesn't mean you shouldn’t stay connected. This is the time to communicate with your customers through email marketing like never before to keep your business relevant. Find the right cadence. Research shows that almost nine out of ten customers like receiving email marketing messages from businesses monthly – and 63% want them weekly.
2. Provide special offers
People are at home, looking for ways to save money. Offer them discounts to increase engagement and maintain your revenue flow. Help your business ride out the storm by emailing current customers with offers of coupons, free items, or other values if they refer someone via email to your business.
3. Offer gift cards
Gift cards provide an immediate infusion of cash and guarantee that a customer will return to your business in the future. Encourage customers to buy gift cards to redeem at a later time. This will help maintain sales, while giving your customers something fun and exciting to look forward to.
4. Point people online
Anything online right now is being consumed more than ever before. Thus, point people to your website and information about your location, operating hours, and how to order online, over the phone, or on an app. Remind customers that they can still shop for their favorite items on your website.
5. Pivot as a business and inform your customers
If you’re in a food business of any kind, let customers know you are now offering delivery or parking lot pickup. If your gym has closed its doors right now to prevent the spread of the coronavirus, why not offer online workout classes right now, or a training app they can download? Use email marketing to let customers know how your business has changed to better accommodate them.
Leverage email marketing to keep your business top of mind with customers. At some point, the coronavirus will pass and normalcy will return. The customer relationships you strengthen now will help you get past current challenges and better position your business to rebound in the second half of 2020.
Heartland provides entrepreneurs with software-driven technology to manage and grow their business. The company serves more than 400,000 merchants nationwide, delivering trusted solutions for payment, payroll and human resources, point of sale, customer engagement and lending. Heartland is a leading industry advocate of transparency, merchant rights and security. Heartland is a Global Payments Company (NYSE: GPN), a Fortune 500 Company. Learn more at heartland.us.