Horicon Bank is proud to announce it has been ranked #1 in Wisconsin on Forbes' America’s Best-In-State Banks list for 2026, a prestigious recognition that reflects the bank’s unwavering commitment to exceptional customer service, trusted financial guidance, and strong community relationships.
Compiled annually by Forbes in partnership with market research firm Statista, the ranking recognizes financial institutions that excel at serving the needs of their communities. The 2026 results are based on an independent survey of approximately 26,000 U.S. consumers, combined with an analysis of publicly available reviews. Banks were evaluated on key factors including customer trust, quality of financial advice, digital services, customer service, and overall satisfaction.
Founded in 1896, Horicon Bank has grown from a small hometown institution into one of Wisconsin’s leading community banks, while remaining firmly rooted in the values that have guided it for more than 130 years. Guided by its vision of “Together, Doing Good…,” the bank serves communities across Wisconsin with more than $1.6 billion in assets and a commitment to personalized service, innovative banking solutions, and meaningful community engagement.
“Being ranked the #1 bank in Wisconsin by Forbes is an incredible honor because it reflects the trust our customers place in us every day,” said Fred C. Schwertfeger, President of Horicon Bank. “This recognition belongs to our associates, who are committed to building meaningful relationships and helping our customers, communities, and businesses succeed.”
Inspired by its connection to the Horicon Marsh, Horicon Bank’s identity as “The Natural Choice” reflects its dedication to growth, sustainability, and building lifelong relationships. Through volunteerism, financial literacy programs, charitable giving, and support for local organizations, the bank works every day to strengthen the communities it serves and help individuals, families, businesses, and nonprofits thrive.
“This achievement is a testament to the strength of the relationships we have built with our customers, communities, and associates,” Schwertfeger added. “We are honored by the trust placed in us and remain committed to doing good, giving back, and helping those we serve achieve lasting financial success.”