Horicon Bank opens flagship branch in Mayfair Collection

Horicon Bank is officially welcoming customers to their flagship branch in the Mayfair Collection.

The three-story building houses retail banking operations, business lending offices, conference rooms and private offices for the bank’s executives. Horicon Bank CEO, Fred F. Schwertfeger said the banking looks forward to bringing a community banking option to Milwaukee.

“We have been looking for an opportunity to be The Natural Choice for community banking in the Milwaukee area, and the Mayfair Collection is a superb site to fly our goose,” said Schwertfeger.

In addition to offering traditional banking services, the new location showcases a non-traditional experience. Outside, the bank’s parking lot features two electric vehicle charging stations. Inside, the bank’s lobby utilizes touch screen and video technology to connect customers with a live, local banker for their transaction needs.

“Our vision is ‘Together, Doing Good,’” explained Fred C. Schwertfeger, President of Horicon Bank. “To do good for our customers, we want to be forward-thinking and innovative. By embracing the latest technology, we believe we can deliver an excellent experience.”

Schwertfeger says that a high-tech branch does not come at the price of personalized service.

“It’s part of our culture to be accessible and responsive,” said Schwertfeger. “This is grounded by our core virtues that we care about our customers and their needs. The latest technology helps us do that.”

Horicon Bank hosted the Wauwatosa West Allis Chamber of Commerce and area businesses for a ribbon cutting event in October. A community “Week of Giving” is planned for December 4-8, 2023.

Horicon Bank is a full-service community bank with twenty-four locations in nineteen communities and $1.5 billion in assets.

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