Pat Miller, owner of Small Business Owners Community, explains that networking can be a powerful tool for small business growth—but only if done with the right mindset and strategy.
Key Takeaways:
1. Don’t Go If You’re Not Mentally Ready
If you’re not in the mood to engage or present yourself confidently, skip the event and use the time productively elsewhere.
2. Show Up with Confidence
Be prepared to introduce yourself, make a strong impression, and connect with potential clients.
3. Set a Clear Goal
Don’t just “hope it goes well.” Set a specific target—like meeting five new people—and treat it like a game to stay focused and motivated.
4. Follow Up Immediately
Don’t let new contacts go cold. Have a follow-up email template ready, personalize it with a short note, and include helpful links or invitations to stay connected.
About the Author
Pat Miller is the founder of the Small Business Summary newsletter and a passionate advocate for small business owners.