Horicon Bank is pleased to welcome Jacob Ulrich to its growing Business Development team, where he will serve the Fox Valley region.
Ulrich brings experience in the financial services industry, with a strong background in financial analysis and business relationship management. In his previous role, he prepared loan presentations, conducted financial analysis, processed new and renewal loans, and produced risk-rating reports to support decision-making and help businesses grow.
Earlier in his career, Ulrich served in a customer service role, where he supported customer transactions, assisted with branch operations, and contributed to onboarding and training new employees. Throughout his career, he has demonstrated a strong ability to build relationships, support operational efficiency, and deliver a high level of service.
In his new role, Ulrich will work closely with businesses throughout the Fox Valley, helping them identify opportunities, achieve their financial goals, and access solutions tailored to their unique needs. He is focused on developing meaningful business relationships and providing customized solutions that help businesses grow and achieve their long-term goals.
“We are proud to welcome Jacob to Horicon Bank,” said Fred C. Schwertfeger, President of Horicon Bank. “His experience in financial analysis, commitment to relationship building, and passion for helping businesses succeed make him a valuable addition to our team. Jacob’s customer-focused approach and dedication to service align well with our mission, and we are enthused about the impact he will make for Horicon Bank throughout the Fox Valley.”
Horicon Bank is a full-service community bank with twenty-two locations in eighteen communities across Wisconsin. Founded in 1896, the bank was recently recognized as the #1 bank in Wisconsin on Forbes’ America’s Best-In-State Banks list for 2026, reflecting its long-standing commitment to personalized service, strong relationships, and helping communities thrive.