Persistence Pays

whippoorwill bird sitting in tree

As the weather warms, more and more of our feathered friends are returning for the season.  All across the land the annual rituals of establishing territories, attracting a mate, and building nests are unfolding. 

While many of us enjoy the sound of birds singing, there are a few performers who stand out for a variety of reasons.  Certainly, the loud croaks of Sandhill cranes, sharp whistles of cardinals, and rapid taps of woodpeckers are very distinct.  But for pure endurance, there is no bird quite like the whippoorwill.

Perfectly camouflaged in dappled browns, whippoorwills are rarely seen hiding in dense forest undergrowth.  But they are impossible to ignore around dusk when they fill the evening air with their distinctive, namesake song.  Once you’ve heard it, you’ll never forget the sound of whippoorwills proudly belting out their song for hours, often uninterrupted.

As perhaps the most persistent singers in the animal kingdom, whippoorwills are small but mighty! This persistence pays by helping the best singers secure a territory, attract a mate, and raise a brood. 

Persistence is one of the most important skills anyone can have for achieving success.  No matter what goal you are working towards, there is sure to be adversity. Persistence helps all of us overcome these challenges and reach important goals.

When it comes to helping customers, Horicon Bank shares the whippoorwill’s persistence.  Our bankers never quit helping customers achieve dreams and meet challenges. Whether your needs are sustaining a business, building a home, paying for education, or raising a family, we’re here to help.   

Horicon Bank is the Natural Choice to help make sure your persistence pays with home equity lines of credit, savings accounts, CD’s, home and business loans and a host of other services available to help you achieve your personal, business, and financial goals. Horicon Bank is available to serve you anywhere on the map and online.

May we all enjoy good health and sunny days ahead!  We look forward to visiting with you again soon!


Horicon Bank NMLS #434805

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